Product placement is certainly nothing new–everyone has seen a product conspicuously pop up in a show or movie that they’ve been watching. The efficacy of the product placement is debatable. Also up for debate is efficacy in deployment–is it better to be overt in your presentation? Or would the audience accept a subtle product placement more readily?
The new media landscape that we constantly navigate has seen shifting attitudes toward product placement. In episode 42 of Version Control, we dig into some of the questions surrounding when–and how–to use product placement in 2019 and beyond.