February 12, 2018

Version Control: The Super Bowl Celebrity Cameo

WRITTEN BY: Pound & Grain

Rebel Wilson. Chris Hemsworth. Cardi B. Morgan Freeman. Danny DeVito.

No, this isn’t an A-list after party invite, this is just a short list of the celebrities who showed up in Super Bowl commercials and campaigns this year. Brands like Pepsi, Amazon and M&M’s all have something substantial in common when it comes to their Super Bowl advertising – Celebrities. But if you eliminate the celebrity angle, do these campaigns still work?

Download episode 31 of Version Control on iTunes or tune in to SoundCloud to hear us discuss whether or not filling ads with familiar, famous faces actually makes an impact on brands.

Then lend your ears to some digital picks about ESPN’s new streaming service, how The New York Times’ is now using AR in their editorial content, and why two former Facebook & Google employees are now turning against it for the greater good.