Every great creative articulation, piece of new tech or idea in general always starts from a strong strategic insight. And every strong insight requires diligent and thought-provoking research to learn about these immensely important human truths. Which is why today, we’re extremely excited to talk to Pound & Grain’s junior strategist and researcher Marguerite Gaylie.
Don’t let the title “ junior strategist,” fool you though. Marguerite is a relentless analyst and reporting guru. She’s a research maven who dabbles in journey mapping, brand planning and analytics. Oh, and she’s a Vancouver foodie if there ever was one.