Lions, Webby’s, Clios, One Show Awards – if you work in advertising and marketing, these funny little names are charged with context. To set the stage, we’re talking about annual advertising awards. Where creative work in advertising, content and entertainment is celebrated, discussed and essentially ranked.
But over the years, the advertising award show etiquette has changed, massively. The overall essence of celebrating great work still remains, but the awards have started to take on a life of their own. Agencies now employ entire teams for award submissions and there’s a burgeoning case study video business that’s constantly on the rise.
Which brings us to today’s discussion. Is having a list of awards on your agency’s website making a significant difference these days? Does knowing someone has won an award change perception? Are advertising awards worth the hustle?