Fans of the show are well aware that we have a segment called ‘Respect the Hustle.’ This episode is essentially a paean to the hustlin-est bunch of folks out there, the indie artists that grind out their trade all for the love. When the stars align they get the respect that they deserve. In the meantime we watch eagerly to see who can cut through the clutter, and, of course, we try to glean how they were able to do it.
Nobody understands the power of grassroots marketing more than indie artists. So, what can brands learn from the indie artists that use the marketing tools at their disposal well? Let’s dig into it!