Think Big March 13, 2017

Penny Norman chats with Andrew Carty

Account Planning Group Canada (APG), are making an effort to highlight the issues and opportunities planners are working through. In a recent series titled “Open Letters,” our very own Penny Norman, Planning Director, chats to Andrew Carty, Strategist at send+recieve, about digital, values and authenticity.

“I find the values thing tricky. Sure, they’re good to define, but values can vary via situation. You might want to be a “rebel” at one moment, but a “caregiver” in another moment. Also, I’m not sure people care that much. I think they’d rather know what a brand can do for them.”

These words are by Pound & Grain Vancouver

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