Making killer designs and big impact on the small screen is hard, but it shouldn’t be mission impossible.

Comedian Louis C.K. had a very funny bit a few years ago about just how ridiculous it is when your mobile website or app isn’t working instantly. “Give it a second,” he said, “It’s going to space. Can you give it a second to get back from space?”

Two years later, and your mobile web designs are still up against that same radically impatient reaction. To think that your website or app could illicit a total irrational backlash like this is kind of amazing.

Join Jackson and Graham in their first weekly column at Design Work Life about the perils and triumphs of designing for the small screen in Mobile Creativity and the Louis C.K. Effect.