November 24, 2017

Why Gender Biases Have No Chill

WRITTEN BY: Pound & Grain

One of our senior designers, Jessica Luch, gives us a run down on why diversity is so important for design (and every industry). While design thinking is a great approach to problem solving, if we ignore our biases and create and design without first considering other points of view, the systems and products we design will inevitably be flawed.

We need more of everyone empowered in problem-solving roles...The world shouldn’t be designed for men. It should be designed for people.

There are a number of examples where gender bias affects user (and life) experiences including vehicle safety standards, apps for health, and more. Sticking to outdated methods, rather than striving for inclusivity and diversity, will never lead to ground-breaking solutions.