Just as it was with print, editorial design on the web is always an exciting playground for designers. And today pretty much everyone is in the editorial and publishing business. As Gary Vaynerchuck puts it, almost daily across his social channels, “Everybody in the world is a media company. Whether you’re an entrepreneur or a business, everybody’s in the media business. They should be doing content marketing.”
And in terms of inspiration, there are a lot of sites turning editorial content into beautiful, must-read experiences online. And just as many brands offering up companion storytelling content with their online shops.