September 18, 2017

Why You Should Take A Digital-First Approach To Branding

WRITTEN BY: Pound & Grain

In a new Forbes article, our Creative Director Jackson Murphy discusses branding for the digital age. With extensive experience in the digital marketing space, Jackson explains how the web changed the branding game, why it is important to put digital first, and how to prep brands for the digital world.

“Digital agencies understand how to make a brand’s visual identity work in today’s multi-screen, multi-channel world.”

These are the seemingly small kinds of things that make a big difference. But what does this look like?

Check out what brands like Netflix, Airbnb, Google and Facebook are doing right below.