Digital marketing is all around us.

Not just because it’s awesome, but because it works. And while digital platforms open up a world of opportunities for creating innovative content and reaching audiences, knowing what to do and what not to do will make a huge difference in the success of your content.

There’s a long list of things to watch out for when considering digital marketing, but there’s a handful of tempting gimmicks that should be handled with caution – or avoided altogether. From clickbait to hashtag mishaps, find out what not to do when creating for digital in our Junior Copywriter, Ivana Atlija’s, latest article on Digital Agency Network.