Think Big February 25, 2014

Facebook's new $16 billion toy

Last week Facebook bought popular messaging company WhatsApp for $16 billion (Yes with a b), giving the social media company yet another crown jewel in mobile application domination after Instagram and Facebook itself.

It was shocking that WhatsApp would cost this much given that Google was able to pick up Nest for a mere $3.2 billion and Facebook only needed to shell out $1 billion for Instagram just two years ago, despite there being seemingly thousands of competitors to choose from.

So the $16 Billion question is what can we learn from this purchase when it comes to design? Read: Design and Facebook’s Newest $16 Billion Toy, WhatsApp on Design Work Life.

These words are by Jackson & Graham

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