Big data is changing the advertising game by altering the creative process to be more data and analytics focused. But it’s not all bad.
While some creatives cringe at the thought of data-driven advertising, others are embracing it, and they’re better for it. Data is often the secret ingredient for taking a campaign from okay to award-winning. From Snickers’ “Hungerithm” to Spotify’s “2017 Wrapped” campaign, there are plenty examples of how data can help strengthen creative thinking.
Find out why creatives should be striving for a balance between data and creative, and how they can work in tandem with one another to produce exceptional work in our Junior Copywriter, Ivana Atlija’s, latest article on Digital Agency Network.