Think Big March 11, 2014

SXSW Edition

Graham and I were having a bit of a dialogue over the weekend about what hot apps were going to come out of SXSW this year. He’s there on the ground, and I was hoping he’d unearthed an Indiana Jones-sized cache of sweet new apps.

When he texted back from parts unknown in Austin, Texas, “Not really anything,” and then promptly followed that up with—only somewhat joking—“I think people are over apps,” I was a little surprised.

I think people are over apps

His note was, as many of his SXSW texts are, deliberately absurd. Of course, people still want apps, but today the bar is set increasingly high, and the buzz in Austin is even higher. Add to this the stat buzzing around on social that 80% of apps are deleted after just a single use. That pressure on the interactive festival, now in its 20th year, has diverted focus into spending more time on new buzzier trends like wearable technology. It’s not that there are no great apps, it’s just that SXSW isn’t the prime launching pad it once was.

Check out the BBQ covered apps Graham and Jackson found deep in the heart of Texas at SXSW 2014.

These words are by Jackson & Graham

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