Website design is one of the most important parts of creating the perfect website experience for users.
Our own design team is answering some questions about 2020 Web Design Trends.
What’s your creative process when it comes to designing a website?
Ksenia, Designer:
When the task and objective have been identified, I start looking at colour schemes and building a simple layout where I think the main elements should go. Then I start adding more design elements (graphics, illustrations, imagery). When it comes to website animation and ways of how the elements should interact with the visitors, I usually get inspired by checking different websites, such as awwwards.com, uimovement.com, siteinspire.com.
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How do you ensure a style reflects the brand?
Andre, Designer:Â
I always check for the tone of the brand – whether it’s their visual style or copy language that they use. I also look at their competitors to see what they’ve done and what we can do differently.
Photo retrieved from Lyst.co.uk
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What are your favourite and least favourite 2020 web design trends?
Jessica, Art Director:
I’m quite interested in big wavy experiences, especially with typography. They immediately give the brand a very cool feel.
My least favourite trend is the lingering heavy-handed brutalist sites out there. I find that they are hard to get right, and often put the user experience in the back seat. That said, if they’re done well, they can be very successful.Â
Photo retrieved from BEST SERVED BOLD.
What’s your favourite 2020 typography trend?
Kateland, Art Director:
Humanizing serifs give me the good kind of goosebumps! There’s something so satisfying about reading them and working with them. My current fave is MADE Sunflower.
Photo retrieved from You Work For Them.Â
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Do you think the minimalism trend will stick?
Ethan, Designer:
When you look at product or web design with a minimalist lens you tend to apply some of the same thinking you would when looking at it from a user experience perspective. Such as being selective in what elements you choose to include to create a simpler experience for the end-user. So, yes I think it will stick around in some capacity.
Photo retrieved from Maxim Berg.
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Which trend do you think is going to impact web design the most?
Jessica, Art Director:
Humanising web-experiences is going to be a game-changer. Even the serious websites, like a government’s official site or a university’s, should feel more human than they currently do. Opening a webpage should feel like you’re meeting someone from these organizations at their office. If they speak in an overly-official tone-deaf language, or avoid your questions and bury the lead, you’d think they were a serial killer. 2020 has been very much about caring for your fellow human beings – as we’ve seen first-hand with COVID-19. I believe that the concept will trickle out into every corner of art and design in 2020.Â
Photo retrieved from UX Planet
)
What’s your creative process when it comes to designing a website?
Ksenia, Designer:
When the task and objective have been identified, I start looking at colour schemes and building a simple layout where I think the main elements should go. Then I start adding more design elements (graphics, illustrations, imagery). When it comes to website animation and ways of how the elements should interact with the visitors, I usually get inspired by checking different websites, such as awwwards.com, uimovement.com, siteinspire.com.
How do you ensure a style reflects the brand?
Andre, Designer:Â
I always check for the tone of the brand – whether it’s their visual style or copy language that they use. I also look at their competitors to see what they’ve done and what we can do differently.
Photo retrieved from Lyst.co.uk
What are your favourite and least favourite 2020 web design trends?
Jessica, Art Director:
I’m quite interested in big wavy experiences, especially with typography. They immediately give the brand a very cool feel.
My least favourite trend is the lingering heavy-handed brutalist sites out there. I find that they are hard to get right, and often put the user experience in the back seat. That said, if they’re done well, they can be very successful.Â
Photo retrieved from BEST SERVED BOLD.
What’s your favourite 2020 typography trend?
Kateland, Art Director:
Humanizing serifs give me the good kind of goosebumps! There’s something so satisfying about reading them and working with them. My current fave is MADE Sunflower.
Photo retrieved from You Work For Them.Â
Do you think the minimalism trend will stick?
Ethan, Designer:
When you look at product or web design with a minimalist lens you tend to apply some of the same thinking you would when looking at it from a user experience perspective. Such as being selective in what elements you choose to include to create a simpler experience for the end-user. So, yes I think it will stick around in some capacity.
Photo retrieved from Maxim Berg.
Which trend do you think is going to impact web design the most?
Jessica, Art Director:
Humanising web-experiences is going to be a game-changer. Even the serious websites, like a government’s official site or a university’s, should feel more human than they currently do. Opening a webpage should feel like you’re meeting someone from these organizations at their office. If they speak in an overly-official tone-deaf language, or avoid your questions and bury the lead, you’d think they were a serial killer. 2020 has been very much about caring for your fellow human beings – as we’ve seen first-hand with COVID-19. I believe that the concept will trickle out into every corner of art and design in 2020.Â
Photo retrieved from UX Planet