On Feb 20th at 6pm in the Renaissance Vancouver Harbourside Hotel our very own Mr. Sandy Fleischer will be spinning his best of digital marketing playlist at the BCAMA Evening Speaker Series: Digital Agency Panel – 2014 Web and Digital Marketing Insights.
The vast amount of smart phones and tablets are creating consumers who are more connected, more informed, more demanding, and more distracted than ever before. And today’s consumers want more. Gone are the days of actively absorbing traditional advertising messages. Now they are actively seeking out the services and experiences that matter to them and improve their lives. Anything less is a waste of their time and attention. So what is a marketer to do? Great question and if you’re asking that, it is time to get a ticket because Sandy’s presentation will be focused on brand building for 2014 and beyond. He is also promising to wear his fancy presentation jeans. You’ll want to see both.
Sandy’s digital marketing playlist:
- Is digital and the idea of marketing utility the key to redeeming ourselves from the era of the :30 second spot?
- Can we be redeemed?
- Are we able to create meaning for brands in a “Kardashian” world?
- What today’s marketers need to consider about the immediate usefulness of their advertising and marketing initiatives.
For more information visit the BCAMA website.