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In early 2014,

two things really started to set us off.

1
"Groundbreaking" Study Finds Loud, Too frequent Commercials Peeve Canadians
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2
The Kardashian Effect
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It was clear that

something had to change.

The unglamorous but effective ways

we came to find utility

AS part of Our
DNA
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The Most Helpful DJ in Montreal
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For Sandy, in his days as DJ Pescatore in Montreal, it was gaming the system of getting the best records by paying off the record guy with a burger.
Two Early Birds Get the worm
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For Jackson & Graham, they learned early in their careers that to be useful to agencies, they just started coming into the agency by 7 am. Better and more briefs followed. Their utility was just out hustling other creative teams.
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A Brief History of

being Useful

End Point
1900
The Michelin brothers teach the world to drive before Guy Fieri.
1951
Sir Hugh Beaver tries to settle bar bets before Google, invents Guinness Book of World Records.
1960
Tom Monaghan of Dominoes begins the era of the pizza delivery.
1994
Jeff Bezos of Amazon forgoes using marketing dollars to subsidize delivery of everything.
1998
Google makes internet search ubiquitous and terms search in the phrase, “Google it”.
2008
Airbnb turns the sharing economy onto the hotel business.
2009
Uber makes getting a cab as fun as opening an app.
2010
Pound & Grain opens and starts to make useful stuff.
End Point
The Michelin brothers teach the world to drive before Guy Fieri.
Sir Hugh Beaver tries to settle bar bets before Google, invents Guinness Book of World Records.
Tom Monaghan of Dominoes begins the era of the pizza delivery.
Jeff Bezos of Amazon forgoes using marketing dollars to subsidize delivery of everything.
Google makes internet search ubiquitous and terms search in the phrase, “Google it”.
Airbnb turns the sharing economy onto the hotel business.
Uber makes getting a cab as fun as opening an app.
Pound & Grain opens and starts to make useful stuff.
If you’re going to fit in with what’s going on on the phone, you’re going to have to be useful.
- Josh Bernoff on mobile marketing, senior VP, Idea Development, at Forrester Research.

Getting to

HELPFUL

1
Our starting point
The end user, target audience, consumer or people.
2
Understand their lives
What makes them tick and what really ticks them off.
3
Make an issues map
Explore the sector, path to purchase, and brand.
4
Get inspired
Make people’s lives better.
5
Build
Concept, design and code our way to helpful.
4 Types of
utility in the wild
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FASHION & APPAREL
Our designers & developers love working with brands that share our passion for the little details.
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FOOD & BEVERAGE
Nothing inspires us more than working with beautiful seasonal and local ingredients
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SPORTS & ENTERTAINMENT
We work with producers, broadcasters and brands to create unique entertainment experiences.
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HEALTH & WELLNESS
Our team loves sweating the small little details as much as our clients do.
project pic
FASHION & APPAREL
Our designers & developers love working with brands that share our passion for the little details.
project pic
FOOD & BEVERAGE
Nothing inspires us more than working with beautiful seasonal and local ingredients
project pic
SPORTS & ENTERTAINMENT
We work with producers, broadcasters and brands to create unique entertainment experiences.
project pic
HEALTH & WELLNESS
Our team loves sweating the small little details as much as our clients do.
How can we be of use to your brand?