March 14, 2017

Welcome to the age of snapentertainment

WRITTEN BY: Pound & Grain Toronto

Where should television networks go when they realize that cable-cutting is inevitable? Scott Slew, our Associate Creative Directive, gives the Digital Agency Network the answer and a couple more of his thoughts on ‘our-no-cables-attached’ future.

“For the first time ever, contestants over the age of 18 could audition for the program using Snapchat. And as recently as last month, A+E announced the Snapchat exclusive program Second Chance, an 8-week reality experience that brings exes together to discuss why their relationships ended.”