June 3, 2016

The Weekly Wins: It’s time to pay our respects to digital classics.

WRITTEN BY: Michelle Knight

The digital world is at the age when things start to die. Morbid, but true. This week we discuss the dying feed, websites being laid to rest, V.R. walks the plank, the bot power list, and the brand new SoDA report is a little light at end of the tunnel.

 

Let’s cheers to what was, and prepare for what will be. Pick up your beverage of choice and enjoy the top digital marketing news in this week’s edition of the Weekly Wins.

1. We’ve outgrown the feed.

The Feed is Dying – according to an article in Select All. We’ve outgrown the way we read the internet. In the good old days we experienced content dictated by the time it was posted. However, Silicon Valley’s push to capture us at the right moments, for as long as possible, has meant we’ve had to rethink the feed. It looks like the transition from chronological to curated content is happening, for better or for worse. RIP old school feed.

If you’re not paying for it, you’re the product – MetaFilter post

2. Science fiction’s killer bots

Film has been responsible for exploring the destruction of mankind via human intelligence for decades. Lately, that destruction has rested in the hands of bots – from Ava in Ex Machina to RoboCop. However, today the gap between Science Fiction and reality is a short one. How Do We Get To Next have released a list of the most powerful bots, curated by experts in the field. Spoiler, Siri probably has crazy eyes.

If she went evil, she could start tutoring in how to be a hacker, where to find tools, etc. - Bruce Wilcox

3. The new SoDA Report

There is a light at the end of the tunnel. This week SoDA released their latest report. SoDA is a network and voice for entrepreneurs and innovators around the globe who are creating the future of marketing. Like I said, a light. Confession time, we do have a couple of pieces featured in this report. We discuss the Fight to Speak Human, and a little about work we did for Arc’teryx.

Brands would do well to remember that empathy will be hard for a robot to fake.

 

4. RIP Websites?

Jon Lax, director of product design at Facebook, suggested websites might be a dying business at the design event Semi Permanent in Sydney. Where he spoke openly about bots being the next generation of what we think of apps. It’s certainly an interesting Q&A session.

5. V.R. documentary walks the plank

Brendan McCourt, producer and director, reports on the Hot Docs Festival in Toronto. We watch the defense and prosecution of virtual-reality. It’s a great watch for those for and against V.R. Is it really going to become the “empathy machine” or just a hype? Is presence the same as truth? On the other hand, should we shoot it down, simply, because it is new? If you are at all interested in the V.R. debate this is definitely worth a watch.