October 28, 2016

Weekly Wins: The digital world is just as random as our real one

WRITTEN BY: Michelle Knight

It turns out the digital world is just as random as our real one. This week we look at addictive apps, Tinder gets paid, we bid farewell to Vine, look at emoji art, and we give Microsoft their moment.

Pick a spirit of your choice and devour this week’s top digital news. Have a great Halloween weekend!

1.  Addictive by design

The Economist published a great article written by Ian Leslie this week. It explores how tech companies use the science of persuasion to keep us, mere mortals, returning to products. The article looks at the fundamentals of a school of psychology called behaviourism. If you’re at all interested in how to empower vs. to hook, or don’t see a differences this article is for you.

You can’t make people do something they don’t want to do.

2. Emoji art from 1999

When the original set of 176 emoji symbols were first created I doubt the creator thought they’d be featured in New York’s Museum of Modern Art. Believe it or not they were produced for cellphones in 1999. The Fast Company shares this cute collection and can tell you more about how and why.

Tech art

3. Tinder gets paid

This is ‘so last week’, but who can argue with some good Tinder content? The dating app has found a way to charge the world. According to a TechCrunch article Tinder Boost will let you skip the line if you pay. You’ll only be in the front of the feed for 30 minutes, but that might be just long enough to secure a good Netfix and Chill date. For the moment a single Boost averages between $1.00 to $3.99. The stats look good so far.

We are always looking at ways to improve our user experience. Our tests in Australia and the U.K show us that users receive 8-10x more profile views and 3x more matches on average when Boost is activated.

4.   Microsoft’s moment

This week Microsoft hosted its Windows 10 event and people seem happy. They announced Surface Studio, new Surface Book, Paint 3D and much, much more. Venture Beat published a quick summary of the experience along with write-ups of the products. The main gist is that it’s expensive and fantastic.

Creative toys

5.  Bon Voyage Vine

It always sucks when an app dies. Yesterday Vine told the world that their app will be discontinuing. Born in 2013 Vine has had millions of people take part watching and creating. The notification came with a humble and grateful tone – making the goodbye even more bittersweet. If you’re one of a few still using the app they ask you to direct all your questions to their Twitter account.