October 30, 2015

The Weekly wins: Boo! It’s an all spooktacular digital marketing edition

WRITTEN BY: Jackson Murphy

Happy Halloween! It’s the spookiest time of year, and one where brands are trying to ride the wave of anything creepy, spooky, or remotely Halloween-y.

So break out your blender, find yourself some orange looking ingredients, and lets blend up a refreshing pumpkin spiced cocktail as we get comfortable and catch up on the top of the digital marketing news in this Halloween edition of, The Weekly Wins.

1. Spiders and Chill

Catherine Scott, a PhD student in the Andrade lab at the University of Toronto Scarborough, delighted the internet this week with her mission to live tweet the mating rituals of 3 black widow spiders, that’s Latrodectus Hesperus for those of us in the know. The long process, perfect to play out on twitter netted such gems as, “these 3 male widows entered their respective females’ webs about 2 h ago. One of them just touched the female! The others are just chilling.”

Meet The Creepiest Virtual Family!

2. The Scariest VR Experience Ever

If this new VR experience, Meet The Family, isn’t the most creepy virtual experience to come out lately, we’re not sure what will creep you out. As PSFK notes, the part film, part VR experience project, by our SoDA friends at Unit 9 with Exzeb and director Eric Nyira has imagined something that uses, “binaural sound and real-time dynamic lighting, the movie takes us into the lives and minds of a creepy virtual family.

“I grab people’s attention using emotions. The fact that you can take someone and fully immerse them in a completely new world offers an unparalleled opportunity for us to tell stories.” - Eric Nyira, Creator of Meet the Family

3. Target opens up to Youtube adventures

Not to be outdone, Targert unleashed a 360 Halloween adventure, House on Hallow Hill. The Candy Carnival played out on Youtube where you could explore a variety of different rooms and experiences. Of course all this video goodness wasn’t just for tricks or treats, the trick is that it connects consumers to special e-commerce landing pages where of course we can buy all the goodies from the videos.

4. Chocolate & Costumes

When the marketing of Uber and Snickers collide, you get Uber Costumes, naturally. Just like Uber’s usual special order events (puppies, kittens, pumpkins) Uber Costumes gets you a costume (options include: banana suit, clown suit, princess, or spaced out hippy costumes) plus a snickers bar.

Best. Scary Hotel. Ever.

5. The Creepiest night stay, ever

Airbnb probably had the best combination of content marketing and product with their latest experience. You could get a night’s stay in the catacombs of Paris. The listing offered the brave an, “Escape the pint-sized pirates and mini goblins in the world’s largest grave— Paris’ famous catacombs, the final resting place of 6 million souls.”

 

Scary stuff out there marketers! Stay safe, while you’re trick or treating tomorrow!