August 2, 2017

Version Control: Social Influencers: Advertising’s Friend or Foe?

WRITTEN BY: Pound & Grain

Ten years ago, the terms YouTuber, Instagrammer and Snapchat content creator didn’t exist. Today, these are official job titles for some people, and social media is how they make a living.

With hundreds of thousands, sometimes millions, of captive viewers and followers influencers can reach specific audiences in ways that brands alone are unable to. But what happens when influencer marketing goes wrong? Although new, exciting, and full of potential, influencer marketing requires careful selection and a delicate balance to be maintained.

Welcome to the complex world of social media influencers. From top influencers, to micro influencers, to “petfluencers” like our very own Sean’s lovable basset hound.

Plus, we’ve got digital picks for you. Everything from new Emojis, to Snapchat’s dancing AR hotdog, to Muzzle, the app saving people from embarrassing notifications popping up while screen sharing, and more.

It’s a full house! Grab your headphones and listen to Jackson, Nick, Scott, Mark and Sandy discuss the pros and cons of influencer marketing in Episode 27 of Version Control.