July 18, 2017

Version Control: Entertainment Marketing Goes Digital

WRITTEN BY: Pound & Grain

In a world…

…where entertainment marketing goes digital, understanding who the fans are and what they’re looking for is incredibly important. Transmedia campaigns are increasingly more popular and today’s viewers want more ways to dive into the action and participate in the story.

Thankfully, having a platform like digital allows for endless possibilities. In the 26th episode of Version Control, Jackson, Nick, Scott and Mark discuss how digital – for better (like the beautifully integrated, fan-driven Dark Knight campaign) or worse (like the bizarre, oddly placed Gillette spot for Star Wars’ Rogue One) – has disrupted entertainment marketing.

Hit download, kick back, and have a listen. Don’t forget to give Version Control a review on iTunes as well!