December 12, 2014

Vancouver Sun: Helping Gentle Fawn reconnect with their audience

WRITTEN BY: Pound & Grain

When an organization is so focused on the excellence of their product and keeping track of the shifting tides of their industry, it’s not always easy to be on the pulse of the one thing that defines who they are – their brand.

We teamed up with Danny Hogg, co-founder of Gentle Fawn, on an exercise to provide clarity on their brand as well as a defined personality outline of their audience. After revisiting the what, who, and why of the brand we stepped into the creation of a new style for the brand online.

The new look and feel of the Gentle Fawn brand was a success, complete with an extremely happy client and end-user audience.