November 6, 2016

Time to change channels

WRITTEN BY: Pound & Grain

In his latest article at Strategy, Pound & Grain’s Associate Creative Director Scott Lew shares why throwing your TV spot up onto Youtube isn’t enough to count as Digital as we move into 2017.

“Once upon a time it was totally kosher to throw a TV spot up on YouTube, hope for a bunch of views, and call it a successful venture into digital media.

My, how times have changed – and if you have anything to do with content marketing, they’ve changed for the better. The evolution of digital content has provided brands with so much more than just an opportunity to showcase their product or service in an impressive film.”