Social media has changed us. It’s changed the way we learn and, to a large extent, it’s changed the way we think. It should come as no surprise then, that social media has evolved the way that we create and ingest information and spawned a sub-genre of media.
Micro-content – digestible snippets of visual media – now dominate our entertainment/information reception. The interactive capabilities of micro-content empower the user to tailor the story experience for themselves. Micro-content is the cover to the book, or the snappy headline to an article. You decide how far you’d like to take the experience.