March 2, 2015

Retail doesn’t need to boil the ocean with mobile

WRITTEN BY: Sandy Fleischer

Marketers instinctively know that mobile marketing can impact their bottom line, but many are uncertain about just how to jump in.

It is no surprise that mobile and the ubiquity of smartphones provides a wealth of marketing opportunities for brands (that sound you hear right now is of the beating of several dead horses).

Retail is the Promised Land where mobile marketing enables us to provide the right information to the right person at the right time in order to drive sales. So everyone should have mobile marketing solutions that will drive sales either in market or underway, right?

 

 

If you want people to make that special connection with your brand, give them something useful. The opportunity for brands to utilize mobile for connections with users is limitless.

Wrong. The proposition of getting started with mobile marketing is a daunting one. There are valid concerns around budgets, resources, and complexity of development and maintenance on multiple platforms. Then there are challenges with interdepartmental cooperation and integration with overall marketing efforts.

The good news is we don’t need to boil the ocean to make the most out of mobile. There are some immediate opportunities provided by mobile that can drive sales, and in fact, sometimes the small solutions are not only the most elegant, but have the most impact. You can start small and work with technologies that you are comfortable with.