Account Planning Group Canada (APG), are making an effort to highlight the issues and opportunities planners are working through. In a recent series titled “Open Letters,” our very own Penny Norman, Planning Director, chats to Andrew Carty, Strategist at send+recieve, about digital, values and authenticity.
“I find the values thing tricky. Sure, they’re good to define, but values can vary via situation. You might want to be a “rebel” at one moment, but a “caregiver” in another moment. Also, I’m not sure people care that much. I think they’d rather know what a brand can do for them.”