April 5, 2015

Lacing up a web experience for Arc’teryx global footwear launch.

WRITTEN BY: Pound & Grain

Our latest work includes creating the immersive digital experience supporting the global footwear launch for Arc’teryx.

The integrated marketing initiative promoting the global launch of the first-ever 2015 outdoor footwear collection for Arc’teryx features rich media including video and 360° product views. It gets to the heart of the Arc’teryx design, passion, and evolutionary thinking with an experience inspired by discovery. A thorough understanding of the product and target audience helped shape the development plan into a high-end browser and device specific solution.

“The new web experience is a great compliment to the launch of our first-ever footwear collection,” said Arc’teryx VP and Senior Director of Marketing – B2C, Adam David Ketcheson. “Arc’teryx has built its business on a relentless commitment to design, craftsmanship and performance, and the footwear web experience follows suit.”

“The Arc’teryx footwear launch is an incredible opportunity for Pound & Grain,” said Creative Director Graham MacInnes. “We matched the excitement of a new product with a design style and experience that aligns seamlessly with the Arc’teryx brand. It presents a tone and mood that showcases this specialized range of outdoor footwear without feeling overly technical.”

The experience has recently received Special Kudos status from CSS Design Awards and is still in the running for the SOTD, and over at Awwwards, the experience has received Honorable Mention status.