Big cultural events with huge audiences whip brands and agencies into frenzy. This year’s 86th Academy Awards should be no different. Last year’s four-hour marathon offered marketers a tempting 40 million viewers on TV, almost nine million Tweets and a 200% increase in social media posts from the year before.
When Oreo claimed social victory in the 2013 Super Bowl’s power outage, they didn’t even try to repeat this year. Now social media experts wonder if you can even benefit from joining the water cooler in real time at all. So the question is, can your brand create an Oscar-worthy performance on your social channels? We think so, following these guidelines.