June 8, 2017

The Brains of 2027

WRITTEN BY: Pound & Grain

Gen Z’s are “the most connected, educated and sophisticated generation in history.” They’ve grown up in a digital age and are the key to understanding the impact of our technological world. What trends are they setting, why are they so difficult for marketers to reach and how are they changing the way we think about the future?

“They don’t just represent the future they are creating it. This is the first time in history kids know more than adults about something really important to society.”